Introduction to Mass Communication – CMM 101
Function and impact of mass communication in society. Role and structure of print and electronic media, history of communication, media interrelationships, new technologies, process and effects, and ethical-regulatory issues. (3 credits).
Advertising Fundamentals – CMM 103
Basic principles and practices of advertising and their relation to the economy, society, and media. Focus on effective marketing strategies, research, ethical responsibilities, agency role and media planning. (3 credits).
Public Relations – CMM 203
Overviews of basic principles, concepts and relationship of theory to practice. Special emphasis on role in society, public opinion, effective strategies and tactics, process, identification of publics, publicity techniques, and effective use of media. (3 credits).
Telecommunications – CMM 220
A Comprehensive overview of the electronic media industry its history, its structure, its economics, and its influence on our society. Students will be introduced to the various radio and television systems in the United States and Western Europe. The course will trace the different paths taken on the two continents with regard to the role of the state, advertising and programming, as well as the increasing privatization in Europe, and the growth in the number of options as a result of cable and direct satellite broadcasting. Europe’s attempt to reduce American influence over television programming will also be considered. (3 credits).
Introduction to Film Theory and History – LST 276
An introduction the history and theory of film from the birth of the industry through the contemporary period. Themes include; the nexus fo art and industry, film language and plot development, film as a product and reflection of culture and technology. Exemplars of western (American and European) and non-western (Asian and Latin American) cinema will be screened as the basis of classroom discussion. (3 credits).
Social Impact of the Media – CMM 306
Influence and role of the media in modern culture. Covers the effects of media on socialization, education, political choice and process, formation and development of beliefs, attitudes and values, diffusion of information and the transmission and reflection of popular culture. (3 credits).
Intercultural Communications - IST 315
Exploration of the interdisciplinary field of intercultural communication. Emphasis is on increasing communicative competencies in cross-cultural settings. Drawing from the fields of anthropology, communication, linguistics, psychology, and sociology, this course is designed for students who wish to gain the practical skills necessary to communicate effectively in today’s interdependent international community. (3 credits).