Business and Economics

Business Fundamentals I – BUS 120
Half of a two-semester integrative interdisciplinary course (with BUS 121) focusing to the interdependencies in business while providing a foundation for advanced study and a framework for defining internship and career direction. Readings, exercises, team projects are used to develop the analytical, interpersonal, and communication skills required for business success.(3 credits)

Business Fundamentals II – BUS 121
Half of a two-semester integrative interdisciplinary course (with BUS 120) focuses on the interdependencies in business while providing a foundation for advanced study and a framework for defining internship and career direction. Readings, exercises, team projects, are used to develop the analytical, interpersonal, and communication skills required for business success. Prerequisite: Business Fundamentals I - BUS 120 (3 credits).

Financial Accounting - ACC 175
Introduces students to basic accounting concepts and principles used in today’s business world. Emphasis is placed on the preparation of financial statements and maintenance of accounting records throughout the accounting cycle. Other topics within the framework of this course include the valuation of inventory, basic principles of internal control accounting for the acquisition, depreciation and disposal of fixed assets, and current liabilities. (3 credits.).

Managerial Accounting - ACC 185
Continues to develop the foundation for a thorough understandign of basic accounting principles. Emphasis is placed on the accounting issues that are relevant to the corporate form of business organization including, but not limited to, long-term liabilities, investements, dividends and retained earning. Other topics within the framework of this course include cash flow statements, and an introduction to cost accounting concepts and systems including budgetary planning. Prerequisite: Financial Accounting – ACC 175 (3 credits).

Marketing – BUS 200
An introductory overview of marketing in the 21st century. Techniques for the application of key marketing frameworks and tools for analyzing customers, competition, and marketing strengths and weaknesses are examined. Emphasis is placed on methods for the selection of target markets. Strategies that integrate product, price, promotion and place to meet the needs of a target market are studied. (3 credits).

Global Marketing Management – BUS 350
Focus is on the unique problems associated with managing marketing operations across national borders. Topics include: the impact of culture on the global marketing environment; how to identify global market opportunities for an existing enterprise or a new venture; how to apply industry analysis, assessment of risk, and new customer identification techniques in an international context; and how to develop and implement effective comprehensive marketing strategies on a global scale. Prerequisite: Marketing - BUS 200 (3 credits).

Finance – BUS 210
An introduction to finance including organization, taxes, capital markets, the commercial banking system, interest rates, financial analysis, financial forecasting, working capital management, marketable securities, accounts receivables, inventories, and short term credit markets. Students will use financial computers and/or software applications to apply concepts.  Prerequisite: Managerial Accounting - ACC 185. (3 credits).

Principles of Economics – Macroeconomics – ECN 201
The measurement of the economy and the factors that contribute to economic growth and recession are the focus of macroeconomics. The role of government in the economy is closely examined. Particular attention is paid to tax and spending policy as well as the policy of the Federal Reserve. Government policy has a significant impact on the performance of the private economy. (3 credits).

Principles of Economics – Microeconomics – ECN 202
Examines the basic concepts of microeconomics, including theories and models that describe how consumers and producers of goods and services make rational economic choices, and the implications of those choices for market prices, quality, and product variety. Looks at demand and supply elasticity, the nature of competitive rivalry, factors of production, income distribution, and the impact of government regulation. (3 credits).